Technology changes our expectations for behavior, our standards for etiquette. Social media is no exception. The things that are important here are vastly different than the broadcast Web. A few live-by rules:
- Be real: Be honest about your identity. Speak with your true voice. Share your personality.
- Be responsive. Engage in conversation. Reply quickly. Answer questions.
- Be a good host. Thank your community. Make people feel comfortable. Translate new terms, insider references, etc.
- Set expectations and deliver on them. Try to be consistent. Focus on a topic. Let people know when things change.
- Be personal, don’t broadcast. Don’t be one sided. Don’t be overly promotional. Don’t repeat, repeat, repeat.
- Listen, then talk. Know your community. Be relevant. Hear other opinions.
- Edit. Don’t overwhelm with frequency. Be brief. Be compelling.
Great list!
I think the largest problems facing those entering this space is that they fail to actively listen to those whom they are interviewing.
The Podcasts I enjoy sound like a discussion between two people at a conference. No scripts just dialogue between two or more people exchanging; debating; and sharing ideas.
As you've noted:
"Listen, then talk. Know your community. Be relevant. Hear other opinions."
Posted by: Jeff Parks | November 26, 2008 at 10:53 AM
You know, that's really good advice. I wrote a small eBook about how to use Social networks and RSS to recruit candidates for professional services companies. You might want to check it out at http://mentastone.com/work/fbook.asp
Posted by: David Eisaiah Engel | November 24, 2008 at 03:42 AM
Great pointers!
Posted by: Sam | November 22, 2008 at 05:06 PM
I like this list. I like it even moree because it's offered up as guidelines and not rules. As we're all figuring this stuff out to a certain degree, who's to say there's one correct way of doing something?!
Listening is my favorite. They teach speech and writing in school. Why not listening?!
Posted by: Kevin Dugan | November 20, 2008 at 08:29 PM
Thats what I call a short and uncomplicated list of bullets.
One more point might be: dont get offended to quick and dont take things personal in the first place. Communication through the internet is not always easy, but can be easily misunderstood.
Posted by: Philipp Sauber | November 20, 2008 at 10:35 AM