Practical advice on social media and your marketing mix

It happened again. I heard someone talking about the death of the :30 second spot, the irrelevancy of advertising as we know it, the overwhelming consumer revolution, and, and...

Frankly, I've been moved to PowerPoint.

The truth is: Things are changing. But they haven't completely changed just yet. Social media is exciting and full of opportunity, but TV? It's still a hell of a place to advertise.

More of my thoughts via Slideshare:

Whatnow

View SlideShare presentation or Upload your own. (tags: social media)

Comments

[online pr]

what a great discussion and topic. I enjoyed reading I learn something that are useful.

-jomie-

[Shoegazer]

...FB, Twitter, Mobile, iphone apps, are all just additional vehicles for branding. Add them to print, TV, movie product placement, outdoor, web, blimps, DM, chalk drawings on the pavement downtown, guys with funny clown hair walking around with sandwich boards, bus shelter posters, painted bus stop benches, bumper stickers, keychains, coffee cup wraps... It's all about rolling out the campaign seamlessly across what ever combination of vehicles you need to reach the audience.

I do get a kick reading some of the advertising blogs where the blogger almost has this "If you are not making iPHONE apps for your client, you are a caveman and your client is gonna die!" attitude. Thanks Advergirl for keeping it real.

[Authority Networker]

Many marketers are attracted to internet network marketing and social media because of the reduced costs compared to expensive television, radio and newspaper ads. Today's internet users want personal interactions with those they do business with before they make a buying decision. Social media marketing, which taps into a familiar concept called attraction marketing, lets you build relationships with your targeted audience. Build people and people will build your business. If done right, the combination of internet network marketing and social media is a perfect attraction marketing strategy to establish your presence in a number of different places on the Web and reach potential customers anywhere in the world. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profits you can have in being able to recruit people from different places.

[Morgan]

Leigh,

I agree with you about the “myth” of television dying out. It is no secret that the internet has changed the way the media does business. Media and information is at the finger tips of anyone with access to a keyboard. While the online media has changed many aspects of media mix, it has not changed enough to weed out television’s impact. You’re slideshow of information was a great way to express the figures that go along with misunderstandings of the internet and T.V. Even though television has been in people’s homes for decades, its evolution still hasn’t entered into many houses. A media that is trusted but still evolving is yet to be knocked out by a media that is still unknown to so many.

[Jonathan Rosenfeld]

nice presentation. great points, very informative. thanks for doing this site!

[andy]

I'm not saying your wrong, all I can do is offer up anecdotal evidence; I haven't watched a TV commercial in literally years. I'm definitely a bit ahead of the tech curve, but as TiVo, media center PCs, and on-demand viewing proliferate pop culture, you in advertising had better be on your game to find another way to get your message out.

[Tawny]

Hey there, great blog. Where did you get the cute follow me Twitter badge? I love it!

[Demand Justice]

Great Stuff! Please forward me the New ROI Models.

[Shailesh Ghimire]

Leigh,

Great point and wonderful slideshow too. I think we all realize the world is changing. But the fact is it's not changing as radically and unequivocally as some are saying. Let's face it, interest in social networks is waning, people still watch commercials and the vast majority of people don't even know about Twitter - let alone have a use for it.

Sometimes those in the social media world tend to exaggerate and make it sound like the world is changing to become more like them, and the fact remains it isn't. Somewhat similar to the Internet hype a decade ago.

[Shailesh Ghimire]

Leigh,

Great point and wonderful slideshow too. I think we all realize the world is changing. But the fact is it's not changing as radically and unequivocally as some are saying. Let's face it, interest in social networks is waning, people still watch commercials and the vast majority of people don't even know about Twitter - let alone have a use for it.

Sometimes those in the social media world tend to exaggerate and make it sound like the world is changing to become more like them, and the fact remains it isn't. Somewhat similar to the Internet hype a decade ago.

[Kat Ramirez]

Leigh,

I couldn't agree with you more. I've been in many of these meetings (both internal and client) where the death of TV becomes a topic of discussion. Here's the thing...we need to remember technology continues to blur the lines between disciplines, mediums, etc. And advertising will continue to play a critical role in the development and execution of successful marketing programs. The super cool thing is that the choices we have to deliver our clients' messages are fast becoming limitless. It's up to us to keep up with consumers and really understand how, when and where to connect with them. There is really no need to predict the death of anything. I'd prefer to think about the birth of new opportunities.

[flashcat7]

Great slideshow, thanks! The idea of splitting up a demographic according to media habits rather than age is intriguing.