Ok, smart people. I need your help. I'm gathering all my samples and bookmarks for a brown bag lunch chat re: what makes a Web site 2.0?
First, in deference, I must say, I do get the 'real' definition. At least as far as you can 'get' a highly contested definition of a very smooshy topic.
But, still, I want to take to farther. To play with how the technologies and ideas impact what consumers demand from sites. So, here are my 9 principles. Each with an example of a Web 1.0 counterpart, a Web 2.0 in the raw and a Web 2.0 by a retail brand.
Take a look. Question me. Fight me. I'm intrigued enough to get this right.
1. FROM FINDING INFORMATION TO MAKING CONNECTIONS
- Web 1.0: Switchboard.com
- Web 2.0 in the raw: Linkedin.com, Facebook.com
- Web 2.0 by a brand: Prosper.com
2. FROM DIRECTED BEHAVIOR TO FINDING BY BROWSING
- Web 1.0: CrateandBarrel.com
- Web 2.0 in the raw: StumbleUpon.com
- Web 2.0 by a brand: HomeDepot.com, BN.com
3. FROM ANSWERS TO CONNECTING TO SUPPORT
- Web 1.0: WebMD.com
- Web 2.0 in the raw: SisterWoman.com
- Web 2.0 by a brand: RevolutionHealth.com
4. FROM VALUE PROPOSITIONS TO SIMPLE VALUE
- Web 1.0: Costco.com
- Web 2.0 in the raw: Google.com
- Web 2.0 by a brand: INGDirect.com
5. FROM READING TO WRITING
- Web 1.0: FoodTV.com
- Web 2.0 in the raw: Squidoo.com
- Web 2.0 by a brand: Blogs.HillandKnowlton.com
6. FROM ACCESSIBLE TO PERSONAL
- Web 1.0: AARP.com (newsletter signup)
- Web 2.0 in the raw: NewsGator.com
- Web 2.0 by a brand: Target.Com, FireFox.com
7. FROM EXPERT VOICE TO PEER CREDIBILITY
- Web 1.0: Fodors.com
- Web 2.0 in the raw: Yelp.com, Digg.com
- Web 2.0 by a brand: NewYorkTimes.com
8. FROM YOU TO ME
- Web 1.0: Bouncesheets.com
- Web 2.0 in the raw: MySpace.com
- Web 2.0 by a brand: Kashi.com
9. FROM CONTENT TO MULTIMEDIA
- Web 1.0: About.com
- Web 2.0 in the raw: YouTube.com, Flickr.com
- Web 2.0 by a brand: Chow.com
Amazon
Posted by: preor | June 27, 2009 at 09:54 AM
Web 2.0 is another one of these terms jumped on by the media and so-called experts. From one person who doesn't have a clue an interwebz phenomenon is born.
Web 2, in the original concept, has never been finalised released. It involves different protocols & IP structure to vastly improve speed & bandwidth utilisation making true real time, multi-media & multi-application possible in a way that present technology just can't.
Web 2.0 to most programmers & designers means nothing more than utilising technological convergence & evolutions in web design as a method of making marketing easier & more prolific. So when the real web 2 (or internet 2 as it was also known) is implemented most dociles will end up buying a new cd off ebay instead... haven't we come a long way?
Posted by: Steve | November 15, 2007 at 11:35 PM
There's also an issue of honesty and transparency that's essential, and - in many ways - the hardest part of making Web 2.0 work, especially for large corporations that aren't used to showing their cards to customers and external stakeholders. For your list, I think it would be called something like "From sanitized to straightforward." A good Web 2.0 brand example for this category would be SAP & all the transparent conversations they've sponsored about Web 2.0.
Posted by: Alison | October 31, 2007 at 03:45 PM
Leigh –Your analysis is great. From my experience, two principles seem to be missing to me: real time and collaboration. Here’s my shot at articulating those themes
1. Real time content creation - From One time to real time. Web 1.0 example any corporate brochure ware site. Web 2.0 in the raw – twitter, Web 2.0 brand – nikerunning
2. Collaborative content creation – From corporate content to collaborative content – Web 1.0 example - Encyclopedia Britannica online. Web 2.0 in the raw wikipedia. Web 2.0 Amazon, wikipedia, linux
Posted by: Brian | October 29, 2007 at 05:10 PM
If you click the link to The Onion above, you'll have to delete the end parenthesis in order to get the link to load correctly. Sorry!
Posted by: Student | October 29, 2007 at 02:54 PM
On principle #6, would you consider Amazon.com to be the original branded killer app for W2.0? (it's so widespread, it's subject to satire; see http://www.theonion.com/content/news/amazon_recommendations_understand)
Also, please explain how the Kashi website counts as "Me" in #8. It seems a lot like "You" to me...
Thanks!
Posted by: Student | October 29, 2007 at 02:52 PM