advergirl: Found wallet

Found wallet

Wow, I like this a lot better than the questionable trash cans. Getting down to the very guerilla level, a newspaper (similar to a Wall Street Journal) in Sao Paolo scattered wallets around the city, each containing a sticker that said roughly - "You found the wallet. Now find out how to fill it"

Found at: MIT Advertising Lab

Leigh Householder on May 30, 2006 | Permalink

Comments

That's an amazing approach. I've never heard of anyone using a "dropped wallet" trick (as per Ken's comment)...

I think this is hysterical and I can't see how this WOULDN'T become extremely popular.

I wonder though if they could get more viral/WOM coverage/legs out of something like this by adding an online component...something where people could visit a site, participate, talk about where they found the wallets, etc.

Maybe each wallet has something slightly different in it, almost like puzzle pieces that have to be fit together online for a collective/community prize (or just pride). Pit city vs. city to see which city cracks the "lost wallet" case first.

Very slick.

Posted by: Ben | May 30, 2006 at 04:17 PM

Hi - I really enjoy reading advergirl - lots of fun stuff to brighten my day. I thought you might be interested in this classic use of the "dropped wallet" trick as used for religious outreach (aka marketing) to circulate a Bible tract.

http://www.jesus21.com/content/tracts/index.php?s=wallet

Best - Ken

Posted by: Ken Sitz | May 30, 2006 at 03:10 PM

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