An unlikely set of marketing and advertising trends seem to be crescendoing together - brand experiences growing ever-more personal and in-media product placements (which I consider at the opposite end of the spectrum from a personal experience) growing ever-more-ubiquitous.
At this odd intersection of the personal pitch and the celebrity endorsement, I expect testimonials and personal product stories to become more and more effective. Not just for Men's Warehouse anymore, these personal stories are a quick path to credibility. And, big brands are already collecting.
Bryan over at Room 116 found this testimonial booth (a la NPR's StoryCorps) in Rockefellar Center. With a pretty interface and a scripted recording scheme, Jet Blue collected flyers' favorite moments (and likely some pretty rough b-roll, too). Pretty smart strategy ... had to be The Ad Store, I think. Anybody know?
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