See the spot. Check out the print:
Copy: Everything's sexier in Paris Las Vegas
(Until six cosmopolitans later, she's asking you to hold her hair back as she droops to her knees on the bleached tile floor and hugs a little porcelin...)
Agency: R&R Partners
More great Vegas ads from R&R:
That last one reminds me of this fun item.
All the really cool bloggers seem to get cease and desists - so, I'm making my headlines ever-more inflammatory to try to get on the A-list.
Ok, not really, but I did want to show you this Brokeback spoof ad created by McCann for CowParade is Lisbon. (If you missed Cows on Parade in Chicago - or the knockoff pigs in Cincy; donkeys in DC; corn ears in Columbus, etc. - it's basically a city-wide outdoor art project made entirely of large fiberglass animals decorated in fun themes.)
Found at: Adverblog
Opodo, an online travel company, promoted their getaways with heat emitting citylights at transit stations. (Note the snow melting away underneath.) As someone who cowered under the CTA-provided heat lamps, waiting for a late train, three stories in the air, in January, I've gotta say - that's one damn compelling ad.
Credit: Leagas Delaney, Hamburg
Found at: Ads of the World
A favorite from Twenty-Four:
Agency: Scholz & Friends, Berlin
Client: Russian Opera at the Grand Tchaikovsky Festival
Agency: Saatchi & Saatchi, Argentina.
Client: Buenos Aires Zoo
My colleagues have long since grown tired of hearing me say that personalization is the cost of entry for Web marketing in 2006. But, it looks like some major agencies are following the same cue-
Hilton has launched an "experiential" sub site that builds an emotional tour around three concepts: travel should empower, travel should pamper, and travel should entertain. It's a rich brand experience and while it may not be right for the repeat traveler just looking to book a room (which can still be accomplished on the core site - hilton.com), it does carve out a certain personal niche for occasional, aspirational travelers.
