What's a conference without great turns of phrase and new buzz words that you can totally make you own?
Here are some of the sticky little maxims that I know I'll be borrowing:
- "Mobile has a multiplier effect" - Susannah Fox, Pew Internet & American Life Project on the activating effect of mobile (People with mobile devices are more likely to comment, to contribute, to participate in the online conversation)
- "The interface of healthcare is broken" - Ben Sawyer, Digital Mill, on why the frontend interactions (in person, online, in game) we have with healthcare, in short, suck
- "Pervasive equals persuasive" - David Rose, VItality GlowCaps, on why we need to spread information thinly throughout people's lives
- “The obligation of the cured” – Lance Armstrong’s oncologist Dr Craig Nichols on Lance’s role post remission. In short: if you can make an impact, you must make an impact
- "In August, 28% of visitors to health and wellness websites were 55+" (Index 129) - hot little fact from Heather Dougherty, Hitwise. Yeah, you read right - people of all ages are digital.
- "We call ourselves social anthropologists – a lot of artifacts can lead to insights" - Reid Connolly in an otherwise very awkward presentation about evoke interaction
- "Advice doesn’t change behavior" - Victor Strecher, HealthMedia, on why storytelling matters
- "There's a huge disconnect between our long-term aspirations and moment-to-moment choices" - Margaret Morris, PhD, Intel Digital Health Group on the tension between diet and health (or: why we have no collective resolve)
- "Laugh, Sing and Eat Like a Pig" e-Patient Dave's self Rx for fighting cancer
- “There’s an opportunity to make interactions with healthcare devices a lot more delightful” - just another well said moment from David Rose