Ologie does some pretty great work every day, but there are a few stand-out projects that I just can't seem to stop talking about. This is one of them. And, it's total Ologie: simple, compelling and smart as hell.
Here's the setup: Capital Univerisity is a private college here in Columbus. It's got a strong liberal arts core, surrounded by a number of practical, professional programs. Super engaged faculty; lots of hands on learning.
And, a brand that wasn't really keeping up with the offer.
At their best, brands set an expectation for an experience. They connect what a company does to what it says about itself. Capital was a project just like that - find the cool, geniune stuff and tell a tight little story about it.
Part of the launch of that brand was sharing the work with the students. We did that in part through a website called WillYou. It's got a great storytelling video, but then relies on the community for content.
So, the site maps in comments from the Facebook page; pulls in Tweets with a certain hashtag; grabs photos from Flickr, etc. Super simple show and tell with a whole campus of feedback.
Proving again that one of the best assets an agency can have is a bootstrappy programmer who's willing to take home a weighty print out of Facebook developer guidelines and mine for answers.
Couple of other social experience sites I've been talking about lately:
I love Pledge to End Hunger for its choose-your-own adventure levels of interaction and its conversational voice. It connects collaborators (and competitors) across the country and powers big initiatives, all with a call to action that seems more friendly than pitchy.
Stand Up & Eat is an entirely different kind of social. It powers WOM with its clever phrasings and unfortgetable facts. You'll tell someone about this site. (agencies unknown)
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