Social manifesto: A new Advergirl series

I invest a lot of time in the offline world talking about social media - ways people use it, the business case for investing in it, how to get started.

I have a strong point of view - parts of which sync with the (new) conventional wisdom and parts of which are more disruptive, or, maybe just future-thinking.

Over the next few weeks, I'll share my social manifesto. From how I define social to how it defines us; from what to try to where we're going.

Watch this space for more. Or, leave a comment if there's something specific you want to talk about.

Comments

[Jeff Bennett]

I think your approach to articulating the opportunity of social media for brands and community/publishers. Very clear and concise. Very powerful. Thanks for publishing this. We are using it as a guide post in our work.

[BLarner]

Your series is soooooo excellent. Those of us who "get it" need compelling, yet simply- stated reasoning to convince clients. You've done so impeccably - visualizations included.

Thank you much
bonnieL
triiibe on!

[Jim Coe]

I look forward to reading your thoughts, Leigh.
I work in the not-for-profit world in Columbus. I know Social Media will increasingly serve as a more vital aspect of fundraising.

My concern is, after months of political e-mails filling my in-box, e-mail has now served junkmail-marketers just as snail mail has.
I don't want my donors "punch-drunk" from too many unsolicited messages.
I'm an adherant of Seth Godin's "Permission Marketing" and his advice to "tell a compelling story" and I seek to use Social Media as my medium.
I appreciate your expertise. -Jim Coe

[Cory O'Brien]

I'd love to hear your thoughts on where you see the social media industry going in the future, and specifically how it relates to marketing and advertising trends that we're seeing now. Do you see companies doing more of the same now that it's been proven successful, or do you see companies continuing to strive for the latest and greatest in an effort to catch the front of the wave? Maybe both?

Either way, I'm looking forward to reading the rest of your manifesto...