Creative Columbus Spaces: SBC Advertising

I know, I know. You're wondering - where does the famous Adverboyfriend work?

Answer: SBC Advertising.

(No, not the phone company)

(Wait, maybe with all the mergers and whatnot, I don't have to say that anymore)

Anywhoo - SBC is a retail advertising/PR/Web shop. One that national and regional retail brands like AAA, Bed Bath & Beyond, Big Lots!, Elmer’s, Oreck, HoneyBaked Ham and Subway rely on.

It's located in the growing Arena District, in batting distance of the construction zone soon to be the Columbus Clippers new home: Huntington Park.

SBC moved into the historic Belmont Block this March. It was a culture-changing move. From a white-washed office park in the 'burbs to one of the city's hottest creative neighborhoods. The bar has officially been raised.

The design of the space - spearheaded in part by Adverboyfriend himself - reflects that change. It has lots of mini meetup zones for collaboration, an on-site test kitchen, an innovative consumer lab, and a playroom (wait, what's the official name for the room with the xBox?)

And while Falhgren and Ologie may talk about desk-side recycling, SBC got way more creative in their commitment to mother earth with a little "up-cycling." That's right - a la Trading Spaces - they left no "good bones" behind, using some of the existing office furniture, a lot of paint and some innovative design to create a new vibe without choking the landfill.

I talked a little about the various perks some of the other agencies offer. SBC has an interesting one: You can actually build an entire career there. They're one of the few creative shops that invests in people for the long haul. It's rumored around town that one of the VPs there has more candles in his SBC anniversary cake than some of the interns have in their birthday cakes.

Ok, onto the sneak peek.

(Incidentally, that's Adverboyfriend posed on the couch watching football. Doesn't he look like such a guys-guy when he's not picking out great dresses for me in NYC or fussing the color of a pink stand mixer in post?)

Comments

[Infamous]

Wait, is it possible someone working at a Columbus based "retail advertising/PR/Web shop" can be famous? Probably only to girlfriend.

Nice digs though.

[Liz]

I was an intern at the new SBC location for only a few short months, but the people, the atmosphere and work ethic creates a unique and incomparable atmosphere for creativity and collaboration.

[sticky rammel]

I am really loving/enjoying looking at all of these fabulous spaces! Thanks so much for sharing all of this.

Looking forward to next one already!