Strategic Twitter Challenge

Advergirl readers may remember the name David Griner. Either from his much-more-successful blog or - I can hope - from our fabled battle over the rightness of Wendy's Red Wig. (Speaking of - I noticed they didn't get bought out until after they dumped my favorite wig for that squeaky Girl Wendy rehab. Moving on...)

Today Griner spotted a great class project for readers and writers of the social web. I'd love it if we could all get involved:

Background: This week, a fair-trade coffee roaster is promoting his new bakery on Twitter by offering to give out free coffee after reaching 100 (Twitter) followers. (Griner was Follower No. 2.)

A rather un-authentic approach, but, hey, at least he's trying to use the medium.

So, here's the strategic challenge: Begin by logging on to Twitter. (If you're not signed up yet, this is a great opportunity to try it out and be part of a productive little case study at the same time.)

Then, tweet how you would use Twitter to promote a bakery you've just opened.

Griner's already collected some responses that are pretty interesting, but we think this can go much farther in showing the possibilities of social media.

One rule: Remember to put #bakery at the end of each Twitter post, so that Griner can track the answers here: http://twemes.com/bakery

Follow Griner @griner

Comments

[DavidGriner]

Thanks for helping spread the word, Leigh.

Interesting side note: Within minutes of me complaining on Twitter about the coffee roaster's 100+ followers idea, they edited their promotion and decided to simply give away coffee to a follower each week.

That was a great example of a small business owner listening and adapting on the fly. You can check them out at http://twitter.com/truebluecoffee

But enough about them. Let's make the most successful fictional bakery in the history of fictional bakeries.