Obsessed with Noah Brier's Brand Tags

Ok, so when Noah first launched his brand perception project a few weeks ago, I jumped on, tagged some brands, clicked around, wandered off elsewhere...

But now that he's logged over 600,000 tags, I'm obsessed with the browse.

If you're just checking out Brand Tags now, here's the back story:

When you hit the site, you see the name of a brand. All you have to do is type in the first word(s) that come to mind.

Here's Noah's thinking: If you ask a bunch of people what a brand is and make a tag cloud, you should have a pretty accurate look at what the brand represents.

The data is already HUGE. And, really addicting to check out. Especially the smaller print - catching what pesky outlying perceptions are detracting from your brand.

Participate
Browse the data

In other shiny new news. Google's collaboration tool is now live and (of course) free to all. Read about it on Faster Future or just go explore. If you work with a nonprofit or head up a community org, make sure to check it out. Great tools for sharing docs, ideas, pics and more among a dispersed group without a lot of setup / maintenance / management.

Comments

[Michael]

Totally. Brand tags goes right to what's fascinating about brand perception and "Web 2.0" And it's so simple, it's a little crack-like.

Reminds me of this panel at sxsw where two guys from MIT talked about the addiction of discovery and being discovered: http://tinyurl.com/3ux995

[Shana Ray]

I completely agree, it is fun (and educational) going back each day to see new brands pop up and the amount of "tags" they have already received, as well as the brands he had up in the beginning like HP.

[Noah Brier]

:) Glad you like it. Thanks so much. If you have any thoughts on how to improve I'd love to hear them.