Why we do this: Sony foam city

Making a movie seems hard. But, you still want to shutter a downtown and create a cinematic mess. Sound familiar? Then advertising is definitely the career for you.

Check out these early shots from the "set" of the upcoming Sony spot dubbed foam city. Apparently millions of gallons of foam were dumped on the city to create the base scenes.

Now, come on, that looks like fun. And a much better way to spend the day than, say, pitching hot dogs.

The social media spinners are already buzzing about the coming spots - so, here's hoping they'll be as delightful as the original Bravia bouncing balls.

 

Comments

[details]

hah! that looks like so much fun. i'm down.

[Bukola Ekundayo]

That looks like so much fun. It makes me want to go swimming in it.

[east bremerton florist]

it looks awesome!