As traditional agencies stretch farther and farther into the interactive space, long-time print, branding and broadcast AEs are being inundated with demands to basically speak a new language. They're at once floundering for the right answers -- heck, even the right question -- with clients and trying to deliver on the been-there-done-that demands of designers and programmers back at the agency.
Since I haven't yet run into a boot camp for teaching interactive to AEs, I thought I'd gather my notes and try to help:
Today: Overview of the key components of a basic site and smart questions to ask along the way
Tomorrow: Topline development process and ways for an AE to add value at each step
If you're just getting started selling & managing online (or remember when you were) and have questions or horror stories, please share them in the comments - together we can build other content and tools that might be needed ...