Mail on Sunday: Lessons in the viral spoof

Great forward from local copywriter Steve Post:

Couple of great reminders in this ad:

• Cliches work famously in viral marketing - especially when they add a fresh twist (the remote control cars were a delight when paired with the lap dogs)


• As a culture we are perpetually uncomfortable with the too serious. It's why Saturday Night Live has survived longer than many of my readers have been alive - we like to make fun of war movies and awkward family events and coming-of-age boys earnestly playing guitar in the basement and ... it's a simple formula that can be executed very well (and, of course, very badly)
  


• I think this particular video has the strong possibility of breaking into the 'email forward' set. Those folks who don't read blogs, but will forward pictures of adorable dogs, warnings about the latest credit scam and 101 Ways to Know You're from Boston. If I can be a bit irreverent (and potentially outright inappropriate) for just a moment ... to crack the code of the emailers, you've got to make them laugh or make them pray. And this is a great laugh.
  

Finally, British humor I actually get.

Comments

[sonya]

Ah yes the mysterious code of the emailers who are otherwise technologically abstinent. We'll see if this one flies.