No one reads copy

Before America's ad writers go on strike from this Web site, I should probably say that I'm kidding about no one reading copy, but, check out this game changing stat of the moment:

8 in 10 Internet users also do some offline activity while online

They shift focus, blur focus, multitask.

Their attention is widely divided from Ugly Betty to the latest Jodi Picoult pageturner to your client's Web site.

Seeing the big numbers is great reminder of just how important the experience is online. Of how important it is to concept the visit upfront, long before copy is written or a pixel is placed.

Check out the details on eMarketer:

Comments

[erin]

Yeah, my note is also about: Hello, you've got a good, thought-provoking blog going on. :) And you're an AE! F'n rad! I sit in a pod of cubicles with two AE's and man, you guys work hard! I work hard too, but to be an AE, is a science and an art. And you blog, so kudos to you.

I was linked here from Faris Yakob's blog. Do you know him personally? Or just blog buddies?

Anyway, you say deep-Midwest, but you're in Ohio. I'm from Oregon and I'm in Dallas now. Is this "the South?" Still figuring out the middle of the U.S. :p

[sonya]

This is obviously very important for advertising. I just hope people are also considering how this sort of fragmented readership effects other online activities. What about people who use the internet to get their news, for example?

[trendwatcher]

i like your blog a lot. I think its pretty interesting and fun. Im gonna add you as a link in my blog. If u want to check mine , be my guest!
http://funk-funketo.blogspot.com/