Web 1.0 vs. Web 2.0

Ok, smart people. I need your help. I'm gathering all my samples and bookmarks for a brown bag lunch chat re: what makes a Web site 2.0?

First, in deference, I must say, I do get the 'real' definition. At least as far as you can 'get' a highly contested definition of a very smooshy topic. 

But, still, I want to take to farther. To play with how the technologies and ideas impact what consumers demand from sites. So, here are my 9 principles. Each with an example of a Web 1.0 counterpart, a Web 2.0 in the raw and a Web 2.0 by a retail brand.

Take a look. Question me. Fight me. I'm intrigued enough to get this right.

1. FROM FINDING INFORMATION TO MAKING CONNECTIONS

• Web 1.0: Switchboard.com
• Web 2.0 in the raw: Linkedin.com, Facebook.com
• Web 2.0 by a brand: Prosper.com

2. FROM DIRECTED BEHAVIOR TO FINDING BY BROWSING

• Web 1.0: CrateandBarrel.com
• Web 2.0 in the raw: StumbleUpon.com
• Web 2.0 by a brand: HomeDepot.com, BN.com

3. FROM ANSWERS TO CONNECTING TO SUPPORT

• Web 1.0: WebMD.com
• Web 2.0 in the raw: SisterWoman.com
• Web 2.0 by a brand: RevolutionHealth.com

4. FROM VALUE PROPOSITIONS TO SIMPLE VALUE

• Web 1.0: Costco.com
• Web 2.0 in the raw: Google.com
• Web 2.0 by a brand: INGDirect.com

5. FROM READING TO WRITING

• Web 1.0: FoodTV.com
• Web 2.0 in the raw: Squidoo.com
• Web 2.0 by a brand: Blogs.HillandKnowlton.com

6. FROM ACCESSIBLE TO PERSONAL

• Web 1.0: AARP.com (newsletter signup)
• Web 2.0 in the raw: NewsGator.com
• Web 2.0 by a brand: Target.Com, FireFox.com

7. FROM EXPERT VOICE TO PEER CREDIBILITY

• Web 1.0: Fodors.com
• Web 2.0 in the raw: Yelp.com, Digg.com
• Web 2.0 by a brand: NewYorkTimes.com

8. FROM YOU TO ME

• Web 1.0: Bouncesheets.com
• Web 2.0 in the raw: MySpace.com
• Web 2.0 by a brand: Kashi.com

9. FROM CONTENT TO MULTIMEDIA

• Web 1.0: About.com
• Web 2.0 in the raw: YouTube.com, Flickr.com
• Web 2.0 by a brand: Chow.com

Comments

[preor]

Amazon

[Steve]

Web 2.0 is another one of these terms jumped on by the media and so-called experts. From one person who doesn't have a clue an interwebz phenomenon is born.

Web 2, in the original concept, has never been finalised released. It involves different protocols & IP structure to vastly improve speed & bandwidth utilisation making true real time, multi-media & multi-application possible in a way that present technology just can't.

Web 2.0 to most programmers & designers means nothing more than utilising technological convergence & evolutions in web design as a method of making marketing easier & more prolific. So when the real web 2 (or internet 2 as it was also known) is implemented most dociles will end up buying a new cd off ebay instead... haven't we come a long way?

[Alison]

There's also an issue of honesty and transparency that's essential, and - in many ways - the hardest part of making Web 2.0 work, especially for large corporations that aren't used to showing their cards to customers and external stakeholders. For your list, I think it would be called something like "From sanitized to straightforward." A good Web 2.0 brand example for this category would be SAP & all the transparent conversations they've sponsored about Web 2.0.

[Brian]

Leigh –Your analysis is great. From my experience, two principles seem to be missing to me: real time and collaboration. Here’s my shot at articulating those themes
1. Real time content creation - From One time to real time. Web 1.0 example any corporate brochure ware site. Web 2.0 in the raw – twitter, Web 2.0 brand – nikerunning
2. Collaborative content creation – From corporate content to collaborative content – Web 1.0 example - Encyclopedia Britannica online. Web 2.0 in the raw wikipedia. Web 2.0 Amazon, wikipedia, linux

[Student]

If you click the link to The Onion above, you'll have to delete the end parenthesis in order to get the link to load correctly. Sorry!

[Student]

On principle #6, would you consider Amazon.com to be the original branded killer app for W2.0? (it's so widespread, it's subject to satire; see http://www.theonion.com/content/news/amazon_recommendations_understand)

Also, please explain how the Kashi website counts as "Me" in #8. It seems a lot like "You" to me...

Thanks!