Robed metro launches category

Remember that snarky Norelco site ShaveEverywhere.com that launched last year? Well, the results are in. And, they reveal well more than an optical inch':

The big number: 60% of Bodygroom buyers say they learned about the product via ShaveEverywhere.com

Wait, it gets better. According to The New York Times, the category was largely built by the buzzy little site:

• [Prior to the launch] the idea of a product specifically made for below-the-neck shaving barely existed.
• Today, the Bodygroom is one of at least four products in what’s seen as a distinct and fast-growing category; nearly 250,000 body-hair trimmers have been bought in the United States in the last year.

At a $40 unit price, that's a $10 million category launched with stock images of peaches & carrots and bleeps!

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