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Brand Autopsy had a great overview of our industry earlier this week. It definitely MUST be added to the collection (and printed and hung on my office door until the HR lady actually reads it and makes me discard it as the 'foul mouthed trash' it surely is:
Marty Neumeier on the differences between Marketing, Advertising, PR, and Branding on pages 24 and 25 of ZAG:
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Andy Beal: Radically Transparent: Monitoring and Managing Reputations Online
Daniel H. Pink: The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need
Duncan J. Watts: Six Degrees: The Science of a Connected Age (Open Market Edition)
Daniel H. Pink: A Whole New Mind: Why Right-Brainers Will Rule the Future
Erika Andersen: Growing Great Employees: Turning Ordinary People into Extraordinary Performers
Dan Roam: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Nina Disesa: Seducing the Boys Club: Uncensored Tactics from a Woman at the Top
Patricia Martin: Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business
Kelly Mooney: The Open Brand: When Push Comes to Pull in a Web-Made World
Twyla Tharp: The Creative Habit: Learn It and Use It for Life
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Mark Penn: Microtrends: The Small Forces Behind Tomorrow's Big Changes
it's just that simple.
Posted by: fernando lucas | June 26, 2007 at 07:39 AM
Thanks, now I understand branding.
Posted by: Closet Organizers | April 01, 2007 at 06:12 PM
That's pretty funny!
After dealing with couple of PR crises this week - I am tired of the whole "Trust me" thing.
I envy you ad guys & gals who can just pay for it and control how it gets put out there.
Posted by: BrettFromTibet | November 10, 2006 at 09:46 PM
Hehe.. very nice.
Posted by: Dustin | November 10, 2006 at 01:42 AM
This is why people in our business aren't famous comedians.
Posted by: | November 07, 2006 at 03:26 PM