Shout: Brings clothes back to life
Ok, I'm not saying it's laugh-out-loud funny and, sure, it incorporates lots of well-trod stereotypes, but, you know, I think it probably hits its audience ... it's got that hokey kind of feel (think My Name is Earl) that really powers the masses of viral email that marketers can't touch: the rhymey Christmas stories, the impossible rescue tales, the hundreds of pictures of pets in precarious situations. I guess what I'm saying - and, this really is a compliment - is that Shout probably found a winner by not trying so hard to be really cool or really funny.
(So what if you don't laugh. Your mom will forward it to her sister and three friends from church and that woman in the office next to hers and these two women from the PTA and...)
Agency: FCB
Crap wrapped in thinly veiled trappings of being cool. Affected rubbish. Pure FCB.
Posted by: beelzebubble | November 28, 2006 at 03:46 PM
Love it (the product and the video)! The video is so funny and creative - shout is brining clothes back to life!
Posted by: Dandy | November 20, 2006 at 04:34 PM
OK. This is a funny ad. My first reaction was - what are they smoking? But the more I watched it, the more I identified with it. The casting is great - funny but not too over the top. My favorite part is the women activist types and their QUILTED BACKPACKS. I don't know why, but it made me laugh.
Posted by: jwerk | November 19, 2006 at 10:49 PM