Hate dropped calls? I do now.
Love it or hate it, you have to hand it to BBDO - they've accomplished the hat trick for Cingular: (1) immediately recognizable campaign - you know it in the first seconds of hearing / seeing it, (2) immediate brand recognition - unlike many of the funniest campaigns of the last few years, we actually know this is CINGULAR (vs. uh, some phone company, i think) and (3) positive brand impression - the ads still aren't annoying.
No worries, here are my snarky comparisons. The antithesis of each of BBDO's campaign pros:
(1) The unending series of false starts from the men of CP&B - VW seems to have an entirely new campaign every month - my theory: VW bought a "garage sale" package of rejected creative pitches from Crispin and is just throwing the loser darts at the wall.
(2) "What would the guys at Watkins Worldwide do?"
(3) Taco-freaking-bell. What's more aggravating than Home Depot trying to "OWN" orange? How about Taco Bell trying to create pop culture buzz phrases? That campaign is good to go... far, far away.
it's an interesting ad.. i kinda like it
Posted by: FUJ | December 03, 2006 at 08:12 PM
It's too bad the Cingular brand will go bye-bye when ATT completes their buyout. What are they thinking?
Posted by: JJ Daddy-O | September 19, 2006 at 04:24 PM
yeah it sure beats the hell out of those terrible Ikea ads with that annoying girl - "It's precious territory in there!" I'll show her precious territory...
Posted by: Matt | July 11, 2006 at 02:39 PM