Love it or hate it, you have to hand it to BBDO - they've accomplished the hat trick for Cingular: (1) immediately recognizable campaign - you know it in the first seconds of hearing / seeing it, (2) immediate brand recognition - unlike many of the funniest campaigns of the last few years, we actually know this is CINGULAR (vs. uh, some phone company, i think) and (3) positive brand impression - the ads still aren't annoying.
No worries, here are my snarky comparisons. The antithesis of each of BBDO's campaign pros:
(1) The unending series of false starts from the men of CP&B - VW seems to have an entirely new campaign every month - my theory: VW bought a "garage sale" package of rejected creative pitches from Crispin and is just throwing the loser darts at the wall.
(2) "What would the guys at Watkins Worldwide do?"
(3) Taco-freaking-bell. What's more aggravating than Home Depot trying to "OWN" orange? How about Taco Bell trying to create pop culture buzz phrases? That campaign is good to go... far, far away.