Here’s my big idea for the next American Express “my life. my card.” spot:
I work for an advertising agency.
I get to wear jeans, have fun and drink beer at work.
What I don’t do a lot of is make money.
My clients are all senior VPs of big companies. They have second homes, fancy clothes and fabulous cars.
To take them out to dinner and pay their bar tabs that are more than my rent, I use American Express.
It’s the purchasing power I need to make it to my next
My life. My card. American Express.