Taking it too far?
Image below definitely requires some explanation.
To help curb the growing problems of unplanned pregnancies and child abandonnment, Ogilvy One installed false garbage cans near the University of Bangkok. Each was equipped with motion sensor that activated the sound of a
child crying when someone walked past.
Passerbys who opened the can found a message inviting them to know more about a contraceptive pill.
I do actually think this goes too far for public space advertising. It implies judgment on sexually active women and could - honestly - result in some unintended police action. What's worse than a fear campaign? One that suggests that if you don't use their product, you'll end up so morally vacant that you'll throw a baby in a trash can?
Passerbys who opened the can found a message inviting them to know more about a contraceptive pill.
I do actually think this goes too far for public space advertising. It implies judgment on sexually active women and could - honestly - result in some unintended police action. What's worse than a fear campaign? One that suggests that if you don't use their product, you'll end up so morally vacant that you'll throw a baby in a trash can?
via: Seaspace
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